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Introduction
Liyao Group, located in Jinjiang, Fujian, China, the famous hometown
of overseas Chinese, consists of five subordinates of Liyao Weaving
Enterprise Co., Ltd. of Jinjiang, Liyao Fibre Products Co., ltd.
of Jinjiang, Liyao Articles for Sports Co., ltd. of Jinjiang, Junli
non-woven Products Co., Ltd. of Jinjiang and Junli Fibre Co., Ltd.
of Jinjiang, invested by Sane Industrial Investment Co., Ltd. of
Hong Kong and its subsidiary, Junli Garments Co., Ltd. in 1988.
The corporation mainly specializes in manufacturing and marketing
of garments and trappings, mercery trademark, polyester chopped
fibre, glue cotton, washed cotton and needled cotton, etc., most
of which are for export purpose. The corporation has a registered
capital of RMB 160 million and 3,000 employees. By 1998, the total
asset has reached RMB 400 million, especially, 170 are fixed assets.
The yearly export exchange volume ranks top of the local area, is
one of the regional established export-oriented enterprises. The
corporation now has six sets of German-made mark weaving machines,
which could yield varied colorful garment trademark, decorating
pattern, and various lacework patterns. Thanks to the premium quality
of products, manufactured by the two glue cotton production lines,
boasting the strong resiliency, hand feel and drape, supply can't
meet the local demand.
In the end of 1997, company brought in production line of polyester
chopped fibre from South Korea, supplied the local sector gap, and
the polyester chopped fibre products set the standard of Textile
Association. The corporation has ten years of involvement in its
main line of garments. Particularly since the General Manager, Mr.
Xu Huasha took over the garments plant of the corporation, business
has been booming. Mr. Xu Huasha, a entrepreneur of vision and courage,
was never content with the existent national market that covering
more than 30 big cities. Four years ago, he started from Hong Kong
and was accompanied by 2 interpreters to begin his journey of Europe,
America, South Africa and Middle East searching for markets by attending
garments exhibition of various. Through twists and turn, he took
home orders of more than US$ 8 million, henceforth, unremitting
orders have been flooding in. Years of development, a flow process
of design and development, production and marketing has been formed.
Meanwhile, company also regularly invites famous European dress
designer help designing garment patterns catering to European and
American market trends. Rewarding achievements have been made and
put into production since cooperating with Information Researching
Center on Textile Science to develop functional garments plus material
products, which yielding high technology and added value, and as
such prompt tributes across our clients. Nearly 2,000 sets of garments
making facilities, more than 2,000 employees, 100 staffs, 20 high
technicians, 8 professional foreign interpreter and translator are
fully equipped in the garments plant of the corporation. Furthermore,
company spares no expense inviting two pattern maker of France in
charge of new products development. Since president Xu obtained
the authority for manufacturing and European marketing of "Mickey"
series of children's garments from US Disney Company, all the company
members are ready to take that challenge with their confidence multiplied
by hundredfolds to create a new world under the leadership of president.
Mr. Xu, has a prospective of building a transnational garments kingdom
to retire. We believe, his vision will be realized and tomorrow
Liyao Group will be much more brilliant !
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